COVID-19 Archives - Page 4 of 7

Future Of Virtual Events

A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.

Digital Marketing News This Week

Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Work From Home Is Here To Stay

San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.

Coronavirus Social Bubbles

Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.

US Digital Political Ad Spending, 2016-2020

Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.

How Digital Retailers Can Appeal To Coronavirus-Age Consumers

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

Types Of Vacations Americans Expect To Take

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022.

Digital Marketing News This Week

Topics: Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Yelp’s economic indicators; Facebook’s parallel universe;…and much more.

Digital Marketing This Week

Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.