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Posts Tagged ‘Coupons’

Effect Of Print Newspaper Ads, September 2014 [CHART]

52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.

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US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Consumers' In-Store Smartphone Usage [INFOGRAPHIC]

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

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Influence Of Email On Consumer Purchase Decisions, September 2014 [CHART]

Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Changing Marketing Media Mix, August 2014 [CHART]

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Branding Effects of Online Coupons, August 2014 [CHART]

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

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