Posts Tagged ‘Conversion Optimization’
Planned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreAverage Fields Per Form & Conversion Rates [CHART]
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreRanking Of Marketers' Strategic Priorities, June 2014 [CHART]
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.
Read MoreTop Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreForm Conversion Rates By Type, June 2014 [CHART]
The average conversion rate for forms in the US is 7%.
Read MoreOnline Optimization Conversion Rates, June 2014 [TABLE]
Increasing conversion rates is a top digital priority for marketers this year.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read More