Posts Tagged ‘Consumer Electronics Marketing’
US Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreOnline's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Read MoreUS Teen Spending By Category, April 2014 [CHART]
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Read MoreiPad Revenue During The Past Year [CHART]
iPad sales were surprisingly bad. They totally missed analyst expectations and were down 16% on a year-over-year basis.
Read MoreUS Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Read MoreUS Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Read MoreUS Online Video Advertising Share By Industry, Q4 2013 [CHART]
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreTop Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
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