Posts Tagged ‘Consumer Electronics Marketing’
US Omni-Channel Shopping Activity By Category, October 2014 [CHART]
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreDevices Used To Buy Online By Product Category, June 2014 [TABLE]
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreAverage Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Read MoreUS Retail Sales By Category [CHART]
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreBusinesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
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