Posts Tagged ‘Consumer Behavior’
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreGeneration V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Read MoreDemand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreFirst Person Point Of View Home Movies: Disneyland Through Google Glass [VIDEO]
Joe’s Daily compiled video clips taken via Google Glass during a vacation to Disneyland in California: One aspect of Glass that will have mass consumer appeal.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreBeer Statistics [VIDEO]
A statistics-packed video infographic about beer consumption in America by Bloomberg.
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