Posts Tagged ‘Consumer Attitudes’
Consumer Identity: Stable & Unstable Likers
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Read MoreIndustries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
Read MoreFaces In Instagram Photos Prompt Social Engagement [VIDEO]
David Erickson discusses Georgia Institute of Technology and Yahoo Labs research about the effect faces have on attracting likes and comments about Instragram images.
Read MoreRequired Content For B2B Vendor Websites [VIDEO]
David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreTREND: DirectTV 24-Hour Pet Channel, Called DOGTV [VIDEO]
DirecTV is set to air a new, 24-hour channel for dogs bored at home called DOGTV.
Read MoreInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreClass Of 2015
Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.
Read MoreLauren Zalaznick: The Conscience Of Television
TV executive Lauren Zalaznick thinks deeply about pop television. Sharing results of a bold study that tracks attitudes against TV ratings over five decades, she makes a case that television reflects who we truly are — in ways we might not have expected.
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