Posts Tagged ‘Conference Marketing’
4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreEffectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Read MoreHow Generations Value Face-To-Face Communication, May 2013 [CHART]
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
Read MoreImportance Of Event Marketing, April 2013 [CHART]
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
Read MoreTop Small Business Events, 2012 [CHART]
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success.
Read MoreBeyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]
This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
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