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Posts Tagged ‘College Students’

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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College Students' Primary Sources Of Income, July 2014 [CHART]

Parents are the primary sponsors of college students’ new products and services.

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Products & Services College Students Buy, July 2014 [CHART]

99% of US college students spent money at restaurants at least once per month.

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Types Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]

The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.

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College Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]

77% of college students use Snapchat every day.

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College Students' Snapchat Use [INFOGRAPHIC]

The majority of pictures sent through Snapchat by college students are selfies.

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Demographics Of US College Graduates In 2013 [CHART]

About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.

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American Social Network User Demographics By Device, Q2 2013 [TABLE]

Among millennials, rates of smart phone and PC usage of social networks were identical.

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US College Student Demographics [CHART]

After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.

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College Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]

While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.

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