Posts Tagged ‘College Students’
College Students' Social Media Time By Social Network, May 2015 [TABLE]
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreAmerican College Student Demographics, 2013 [CHART]
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
Read MoreUS College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreUS College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCollege Students' Daily Use Of Social Networks By Site, July 2014 [CHART]
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
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