Posts Tagged ‘Click-Through Rates’
Rich Media Ad Benchmarks By Vertical, 2013 [TABLE]
Rich media click-through and interaction rates were higher when including video.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreEmail Marketing Performance By Daypart, Q4 2013 [TABLE]
That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreUS Mobile Search Advertising Growth By Device, Q4 2013 [CHART]
Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns.
Read MoreGlobal Mobile Ad Click-Through Rates By Vertical, 2013 [CHART]
Mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively.
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