Posts Tagged ‘Cinema Advertising’
Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreForecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreUS Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
Read MoreUS Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreWomen's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Read More