Posts Tagged ‘Cause Marketing’
Digital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MoreFactors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MoreMillennials' Views Of What Business Should Do vs. What It Does [TABLE]
Millennials are increasingly skeptical of businesses’ motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a survey from consultancy Deloitte.
Read More10 Marketing Lessons From Apple [INFOGRAPHIC]
This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.
Read MoreBrand Social Media Behaviors That Connect With Consumers [CHART]
![Chart: Brand Social Media Behaviors That Connect With Consumers [CHART]](https://e-strategy.com/wp-content/uploads/2019/04/Social-Behaviors-Connecting-Brands-Consumers.png)
Consumers like when brands listen to them. Part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
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