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Posts Tagged ‘Cause Marketing’

C-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]

Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.

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Comcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]

This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.

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North American Sponsorship Spending, 2012-2014 [TABLE]

North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.

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Effect Of Celebrity Cause Marketing, November 2013 [CHART]

45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.

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Richie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]

Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!

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Dell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]

Topics on Episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.

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Dell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]

Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.

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Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]

Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!

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Motivations For Social Media Sharing, September 2013 [CHART]

Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.

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Top Considerations When Choosing Brands By Gender, July 2013 [CHART]

Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.

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