Posts Tagged ‘Case Study Marketing’
B2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read MoreContent Marketing Statistics [INFOGRAPHIC]
This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.
Read MoreTop B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreTop B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read More2018 Content Marketing Statistics [INFOGRAPHIC]
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Read MoreB2B Technology Buying Cycle [INFOGRAPHIC]
This infographic from Scribewise illustrates the B2B technology buying cycle.
Read MoreLead-Generating Content [CHART]
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MorePopularity vs Effectiveness Of Content Marketing Types [CHART]
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
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