Branding Archives - Page 9 of 17

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

How Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]

Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.

Top Brands' Use Of Instagram Filters [CHART]

In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.

Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.

Perceptions Of Social Media Marketing, February 2013 [CHART]

Social media is important to an organization (94%) and it enhances awareness of their brand (92%).

Behavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]

These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.

Why People Visit Brands' Social Media Sites, February 2013 [CHART]

Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.

The Evolution Of Shopping, February 2013 [TABLE]

73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.

CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.

Objectives For Video Marketing Efforts, December 2012 [CHART]

The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.