Posts Tagged ‘Branding’
Top 10 Brands Among American Men & Women By Social Chatter [TABLE]
Women are significantly more likely than men to discuss brands on social media sites.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreSocial Media Personal Brand Search Visibility By Social Network [CHART]
Facebook experienced the largest percentage growth of writers names appearing on page 1, increasing by 10 to 62 percent.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreDemographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
Read MoreContent For SEO [INFOGRAPHIC]
Brafton created this infographic that illustrates why content is essential for search engine visibility.
Read MoreFactors That Influence Millennials' CPG Brand Selection [CHART]
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
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