Posts Tagged ‘Branding’
Americans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]
29% of American adults post questions, ideas, and pictures on brands’ social networking sites.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreSocial Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreSocial Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreConsumer Attitudes Toward Purchasing New Products, January 2013 [CHART]
1 in 2 consumers from around the world are generally willing to switch to new brands.
Read MoreHotel Brand Loyalty, January 2013 [CHART]
Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreVeracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read More