Posts Tagged ‘Branded Content’
Branded Content Spending Trends in 2013 [TABLE]
Corporations spent on average 37% share of their marketing budgets this year on branded content.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreInstagram Video Sharing, October 2013 [TABLE]
40% of the 1,000 most-shared Instagram videos last month were branded.
Read MoreNative Advertising & Content Creation Spending Plans, September 2013 [CHART]
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MoreForms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]
73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.
Read MoreContent With The Best ROI, January 2013 [CHART]
Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).
Read MoreBranded Content Marketing Activities, April 2013 [CHART]
Nearly seven in 10 respondents distributed their content in digital media other than email or the brand’s own website, while 67% purchased advertising space for their content.
Read MoreBranded Content Acquisition Sources, April 2013 [CHART]
Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.
Read MoreBranded Vines More Likely To Be Shared Than Branded Videos [VINE]
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
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