Posts Tagged ‘Brand Marketing’
Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreConsumer Attitudes Toward Environmental Responsibility, April 2015 [CHART]
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Read MoreTop Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreGlobal Awareness Of Domain Name Expansion, November 2014 [CHART]
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
Read MoreSMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Read MoreFrequency Of Prestige Brand Instagram Posts & Engagement, Q4 2013-Q4 2014 [TABLE]
Instagram presents brands with an audience that’s enthusiastic about engagement.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
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