Posts Tagged ‘Brand Marketing’
CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Read MoreSocial Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreSocial Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreConsumer Attitudes Toward Purchasing New Products, January 2013 [CHART]
1 in 2 consumers from around the world are generally willing to switch to new brands.
Read MoreHotel Brand Loyalty, January 2013 [CHART]
Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
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