Brand Marketing Archives - Page 36 of 42

Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.

Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

Social Media Advertising Objectives, October 2012 [CHART]

54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

How Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]

Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.

Top Brands' Use Of Instagram Filters [CHART]

In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.

Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.

Perceptions Of Social Media Marketing, February 2013 [CHART]

Social media is important to an organization (94%) and it enhances awareness of their brand (92%).

Why People Visit Brands' Social Media Sites, February 2013 [CHART]

Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.

The Evolution Of Shopping, February 2013 [TABLE]

73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.