Brand Marketing Archives - Page 35 of 42

Top B2B Online Marketing Challenges, 2012 & 2013 [CHART]

BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.

Preferred Social Logins For Consumer Brand Sites, Q2 2012-Q1 2013 [CHART]

On consumer brand sites, Google made the biggest gains in social sign-in share.

Elements Of Brand Loyalty, April 2013 [TABLE]

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

How Internet Users Show Brand Loyalty, March 2012 [CHART]

Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.

Senior Marketers’ Top Concern, March 2013 [CHART]

Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.

Promoted Tweet Campaign Results, March 2013 [TABLE]

Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.

How Brand Marketers Manage Local Engagement, February 2013 [CHART]

27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.

Top Brand Instagram Adoption [STUDY]

With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.

CMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.