Posts Tagged ‘Brand Marketing’
Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreBrand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]
Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.
Read MoreFacebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]
Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.
Read MoreOf Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]
25% of marketers surveyed indicate that their team employs a growth hacker.
Read MorePrimary Goals Of CPG Mobile Advertising, 2012 [TABLE]
When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.
Read MoreMost Successful New CPG Brands, 2012 [TABLE]
In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.
Read MoreMost Effective Audience Targeting Data Sources, April 2013 [CHART]
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Read MoreOnline Advertising Outlook, April 2013 [TABLE]
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix.
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