Posts Tagged ‘Brand Marketing’
Top Drivers of Online Brand Ad Spending, December 2014 [CHART]
Marketers are shifting their digital campaigns from direct response to brand advertising.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreTop Brands' Instagram Activities, Q3 2014 [TABLE]
86 of the Interbrand 100 had an Instagram account.
Read MoreTop 10 Simplest Brands, November 2014 [CHART]
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Read MoreHow Brands Are Falling Failing Consumers, October 2014 [CHART]
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.
Read MoreFemales' Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]
A slight majority of women have bought a product because they liked how the brand and its advertising portray women.
Read MoreTop 10 Global Brands, October 2014 [CHART]
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
Read MoreTop 10 Champion Brands, 2014 [CHART]
APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
Read MoreBrands & Loyalty Rewards, November 2014 [CHART]
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Read MoreConsumers' Relationships With Brands, October 2014 [CHART]
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
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