Blogging Archives - Page 29 of 45

Lead Generation & Conversions By Channel, April 2013 [CHART]

27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).

Advertising Efficacy By Media, April 2013 [TABLE]

An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.

Ad Awareness By Generation & Context, April 2013 [CHART]

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

Teens' Favorite Social Networks, April 2013 [TABLE]

30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.

Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

Sites Most Likely To Influence A Purchase, December 2012 [CHART]

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

B2B Marketing Budgets [INFOGRAPHIC]

This infographic by Ambassador illustrates how B2B marketers are spending in 2013.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Most Difficult Social Media Marketing Tactics, February 2013 [TABLE]

The top three most effective social marketing tactics were also the most difficult tactics to execute.

Most Effective Social Media Marketing Tactics, February 2013 [TABLE]

To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.