Posts Tagged ‘Big Data’
Attitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Read MoreMost Effective Audience Targeting Data Sources, April 2013 [CHART]
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Read MoreMarketers' Attitudes Toward Personalization, April 2013 [CHART]
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreTypes Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Read MoreBig Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
Read MoreData-Driven Decision-Making, April 2013 [CHART]
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
Read MoreTop Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]
Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
Read MoreChanges In Data-Related Marketing Budgets For 2013 [CHART]
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Read MoreB2B Marketing Data Reliability, January 2013 [CHART]
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Read More