Posts Tagged ‘Big Data’
Attitudes Of Execs Toward Business Data, June 2013 [CHART]
More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.
Read MoreMarketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]
Data-driven marketing has seen a 227% increase over the course of H1 2013.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Read MoreChallenges To Increasing The Use Of Data & Analytics For Marketing, 2013 [CHART]
The largest problem seen by executives in using data analytics was the absence of investment in new technology.
Read MoreMarketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Read MoreTop Big Data Challenges, 2012 [CHART]
83% of respondents said processing disparate sets of information was a leading Big Data challenge.
Read MoreCustomer Data Use For Insights, November 2012 [CHART]
49% of companies polled worldwide had enacted a data management strategy as of fall 2012.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreBig Data As Obstacle Or Opportunity, Q1 2013 [CHART]
61% of respondents thought of Big Data as part obstacle, part opportunity.
Read MoreHow Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
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