Posts Tagged ‘Beyond Social Media’
Mobile Dating App Use, 2019-2023
eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.
Read MoreVirtual Influencers
Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.
Read MoreNo In-Person Events Until Late 2021
While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreYelp Economic Barometer Report
Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.
Read MoreMost Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read MoreWork From Home Is Here To Stay
San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.
Read MoreCoronavirus Social Bubbles
Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
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