Posts Tagged ‘Benchmarks’
Global Mobile App Benchmarks [CHART]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
Read MoreEmail Deliverability Rates, 2015-2017 [CHART]
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.
Read MoreEmail Marketing Competitive Analysis Tactics [CHART]
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Read MoreMobile Email Marketing Benchmarks [CHART]
Compared to a year earlier, mobile’s role was more prominent across several metrics.
Read MoreEmail Conversion Rates By Day Of The Week [CHART]
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
Read MoreEmail Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Read MorePodcast Abandonment Rates [CHART]
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Read MoreEmail Opens By Device, 2011-2016 [CHART]
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Read MoreGoogle AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
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