Bank Marketing Archives - Page 6 of 6

How Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]

Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.

Attitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]

More than half of respondents from both sectors thought the promise of Big Data was overhyped.

Financial Activities On Mobile Devices By Device Type, February 2013 [CHART]

Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.

2013 Edelman Trust Barometer [PRESENTATION]

The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.

Demographics Of Users Of Mobile Banking Services [TABLE]

Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.

Bank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]

Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.

eBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]

60% of US credit union members thought their bank was doing a great job at providing innovative technology.

Most Important Mobile Tasks For Banking & Finance, July 2012 [CHART]

Bank customers listed as their most important tasks checking account balances, getting directions/store hours, and logging into accounts.

Importance Of Emotional Connection To A Company By Industry, November 2012 [CHART]

85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.