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Posts Tagged ‘Bank Marketing’

Americans' Positive Attitudes Toward Select Institutions [CHART]

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

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Devices People Currently Use & Plan To Use For Banking, 2014 & 2016 [CHART]

Mobile banking ranked as the third most-used bank feature among respondents, at 45%.

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Primary Attitude Toward Mobile Banking, 2010-2014 [CHART]

For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.

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Best & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]

Publix enjoys the best customer experience rating of 293 companies measured.

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Unique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]

Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.

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Share Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]

Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.

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Customer Satisfaction With Financial Services Sector, 2013 vs 2014 [CHART]

Customers continue to be report significantly higher satisfaction rates with credit unions than with banks.

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Banking Channel Use By Frequency, September 2014 [TABLE]

45% of US internet users said they used online banking once a week.

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Americans' Trust In Major Institutions, November 2014 [CHART]

Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.

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Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

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