Posts Tagged ‘B2C’
Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreChange In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
Read MoreGlobal B2C eCommerce Sales By Region, 2011-2016 [CHART]
In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.
Read MoreFacebook The Top Social Media Marketing Tactic For B2C & B2B [CHART]
Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.
Read MoreB2C Email Subject-Line Length Metrics [CHART]
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
Read MoreSpanish B2C eCommerce Sales, 2010-2016 [CHART]
eMarketer predicts that Spanish eCommerce will increase from $15.64 billion in 2011 to $18.57 billion in 2012, a growth of 18.8%.
Read MoreItalian B2C eCommerce Sales, 2010-2016 [CHART]
Italian eCommerce sales climbed more than 32% in 2011 and is expected to grow 25.5% in 2012.
Read MoreWorld Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MoreB2B & B2C Global Social Monitoring For Customer Service [CHART]
via emarketer.com In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies (53%) both tracked mentions and followed up on them, while an additional 25% only tracked and 4% only followed up. This is compared to only 27% of…
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