Posts Tagged ‘B2B’
B2B Message Creation Roles, October 2012 [CHART]
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
Read MoreTop Ten Most LinkedIn Countries, June 2012 [CHART]
The US was the top country, with more than 6.8 million small-business professionals. The UK and India were the next most popular countries, with 1.06 million and 1.01 million professionals.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreLeading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Read MoreB2B Marketers' Use Of Email Features [CHART]
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Read MoreWorld Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreNorth American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
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