Posts Tagged ‘Automotive Marketing’
Smart Device Ownership In US, December 2014 [CHART]
35% of US internet users own at least one smart device other than a smartphone.
Read MoreMobile In-Store Research By Category & Device, March 2014 [CHART]
The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.
Read MoreShare Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreConsumers' Ratings Of Professional Honesty & Ethics, December 2014 [CHART]
Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
Read MoreShare Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Read MoreIn-Store Mobile Researchers, March 2014 [CHART]
Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
Read MoreShare Of Time Spent Consuming Online Content By Device, March 2014 [CHART]
For now, most research time is still spent on PCs.
Read MoreTop Connected Car Features, Q2 2014 [CHART]
The most desired connected car features for US digital users are internet-enabled navigation.
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