Posts Tagged ‘Automotive Marketing’
Social Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreImportance Of In-Car Data Access By Age, June 2012 [CHART]
There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreGlobal Likelihood Of Purchasing A Vehicle Online, 2009-2011 [CHART]
35% of US new-vehicle buyers last year reported they would be likely or very likely to buy a car online, up from 21% in 2009.
Read MoreUS Retail eCommerce By Category, 2010-2016 [CHART]
Sales of new cars make up roughly 15.8% of all US retail activity, according to US census data.
Read MoreLikelihood Of Purchasing A Vehicle Online, 2009-2011 [CHART]
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers.
Read MoreTop 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read MoreLeading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
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