Posts Tagged ‘Automotive Marketing’
Hispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Read MoreMost Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]
Videos focused around electronics products pulled in 365.0 million views.
Read MoreAd Performance Lifts From Top Audiences, Q4 2013 [CHART]
Targeting top audiences leads to a performance lift of 220%.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreMost Effective Super Bowl 2014 Commercials [TABLE]
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Read MoreSocial Media Response Rates By Industry, Q3 2013 [TABLE]
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
Read MoreCursing Customers By Industry [CHART]
Satellite TV providers’ customer service agents get cursed at the most by angry clients, according to a study by Marchex.
Read MoreTop 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
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