Posts Tagged ‘Arts Marketing’
B2B Businesses Suffering Significant Disruption From Covid-19
B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Read MoreContent Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]
Facebook accounted for 81% of content shared to social networks.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreContent Sharing Activities By Category, Q3 2014 [CHART]
Business and Finance content sees above-average sharing on desktops (+24%).
Read MoreMillennial Content Sharing By Category & Channel, April-July 2014 [CHART]
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
Read MoreContent Sharing By Category & Social Channel, Q2 2014 [CHART]
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Read MoreNorth American Sponsorship Spending, 2012-2014 [TABLE]
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
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