Applebee's America Archives

Facebook Zip Code Targeting

David Erickson, Tunheim’s Director of e-Strategy, discusses how Facebook’s Zip Code Targeting advertising feature will affect retailers and political campaigns.

Dear, John…

34% of US marketers considered personalized campaigns to be highly effective and measurable.

Obama's Microtargeting Campaign

How did Barack Obama’s advance by leaps and bounds the sophisticated marketing practice of Microtargeting?

Does Barack Obama's Youth Vote Signal A Generational & Political Shift?

Does Barack Obama’s youth voter turnout mark the beginning of the end of the Boomers’ cultural dominance?