Posts Tagged ‘Amazon Echo’
Audio Streaming Hours By Device
It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.
Read MoreAmazon's Challenge To Apple's AirPods = More Time For Content
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreSmart Speaker Queries Answered Correctly By Category [CHART]
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
Read MoreVoice Activation Timeline [INFOGRAPHIC]
This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.
Read MoreVoice Commerce Users By Age & Platform [TABLE]
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Read MoreSmart Speaker Behavior [CHART]
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
Read MoreSmart Speaker Ownership, 2018 & 2020 [CHART]
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
Read MoreSmart Speaker Ownership [INFOGRAPHIC]
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
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