Posts Tagged ‘Alcohol Marketing’
Social Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreTop 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read MoreWhy People Follow Brands On Social Networks By Product Category, April 2011 [CHART]
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Read MoreSocial Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]
73% of regular American wine consumers were Facebook users.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreSummertime Search Spikes [INFOGRAPHIC]
This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreTop Benefits Of Facebook Marketing According To US Wineries [CHART]
89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.
Read More