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Posts Tagged ‘Alcohol Marketing’

How Americans Spend Their Evenings

Chart: How Americans Spend Their Evenings

For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.

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Coronavirus Alcohol Purchases By Generation

Chart: Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

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Visual vs Text Information When Shopping Online [CHART]

Chart: Visual vs Text Information When Shopping Online

More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.

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2015 Brands With Most Loyal Customers [TABLE]

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

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Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]

Social amplification rates of US influencers were highest in the electronics category, at 0.66%.

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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

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Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

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Alcohol Preferences By Income & Education, July 2015 [CHART]

Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.

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Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

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Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

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