Posts Tagged ‘Alcohol Marketing’
How Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreCoronavirus Alcohol Purchases By Generation
Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read More2015 Brands With Most Loyal Customers [TABLE]
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Read MoreSocial Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Read MoreSocial Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
Read MoreEarned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Read MoreAlcohol Preferences By Income & Education, July 2015 [CHART]
Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.
Read MoreAffluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Read MoreImportance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
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