Affluents Archives - Page 3 of 4

Top Online Activities Of Mass Affluents, February 2014 [TABLE]

America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.

Ways That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]

48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.

Weekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]

Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.

American Affluents' Attitudes Toward Shopping, July 2013 [CHART]

Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”

How Internet Users Look For Deals By Income, March 2013 [TABLE]

90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.

Average Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]

By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.

Devices Used By Luxury Goods Buyers, April 2013 [CHART]

Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.

Luxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]

Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.

Affluent Americans' Annual Expenditures, September 2013 [TABLE]

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

Demographics Of Affluent Americans, September 2013 [CHART]

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.