Advertising Archives - Page 2 of 4

Effectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]

When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective

AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

Industries That Will See The Most Success With Big Data [CHART]

US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.

Truth & Trust In Advertising [VIDEO]

This documentary looks at how the self-regulation of advertisements may have saved the industry.

Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

Google Web Designer Open To Public [VIDEO]

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

Reach & Frequency Of Video Ads, January – August 2013 [CHART]

In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.

Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.