Posts Tagged ‘A/B Testing’
Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreCASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]
Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.
Read MoreSocial Advertising Buying Strategies, Q1 2013 [CHART]
Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreMost Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Read MoreThe Email Dead Zone
Emails sent between 10 PM and 6 AM EST is generally just plain ineffective.
Read MoreVideo Marketing & My YouTube Wish List
David Erickson wants some features added to YouTube; among them are video editing capabilities and A/B and multivariate testing tools.
Read MoreA/B Testing Using MailChimp By Cary Lenore Walski
Cary Walski, Web Communcations Associate for the Minnesota Council on Foundations, talks about e-newsletters and how you can use Mail Chimp to test the effectiveness of your titles.
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