Posts Tagged ‘A/B Testing’
Artificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreMarketing Data & Creativity Integrators [CHART]
Creativity and data analysis are often viewed as separate efforts. But senior marketers who unite data and creativity – dubbed “integrators” – enjoy above-average revenue growth rates.
Read MoreMarketing Automation Optimization Tactics [CHART]
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Read MoreEmail A/B Testing Accuracy By Goal [CHART]
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConversion Optimization Methods [CHART]
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreTop Conversion Rate Optimization Tactics [CHART]
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
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