Search results for: millennials
Most Popular Mobile Apps Among Millennials, June 2015 [CHART]
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Read MoreMillennials' TV/Video Consumption, September 2015 [CHART]
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Read MoreMale Millennials' Emotional Responses To Video Ads, September 2015 [CHART]
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Read MoreMobile Millennials' Retail Browsing Habit, August 2015 [CHART]
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreMillennials' Top Sources Of Health Information, June 2015 [CHART]
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreHow Millennials Find Online Videos, February 2015 [CHART]
Millennials don’t find videos; videos find them.
Read MoreHow Millennials Use Facebook For News, February 2015 [CHART]
Seven in 10 Millennials said they regularly read or watched news stories and headlines posted by other people on Facebook.
Read MoreFrequency With Which Millennials Check Social For News [TABLE]
57% of US millennials checked Facebook at least once a day to get news and information.
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