Search results for: millennials
Device Ownership Among American Households With Children, 2010 & 2012 [CHART]
Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreThe Millennial Mind [INFOGRAPHIC]
This Scarborough infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of Millennials.
Read MoreIn-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
Read MoreAmericans By Race/Ethnicity & Age, 2011 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.
Read MoreAmerican Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]
Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
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