Search results for: millennials
Demographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
Read MoreDemographics Of Auto Website Visitors, June 2012 [CHART]
The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.
Read MoreBeyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.
Read MoreAmericans Who Click On Search Engine Ads By Age, August 2012 [CHART]
US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.
Read MoreAmerican Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]
95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreRetail Mobile Path To Purchase, May 2013 [TABLE]
Just 6% of smartphone users conducted their most recent mobile retail search in-store.
Read MoreAmericans & On Demand Entertainment, May 2013 [TABLE]
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
Read MorePercent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreHow Generations Value Face-To-Face Communication, May 2013 [CHART]
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
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