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Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

Snapchat Penetration, April 2013-June 2014 [CHART]

Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).

Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

Attitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]

Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).

Positive Brand Mentions By Select Demographics, H1 2014 [TABLE]

Google tops the buzz rankings for the first half of this year among US Millennials.

Home Rental Service Users By Region, Q1 2014 [CHART]

8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.

Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]

Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.

Mobile Video App Use By Age Group, July 2014 [CHART]

Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.

Americans’ Most Popular Online Purchases, July 2014 [CHART]

Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.